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Jeeps, Sand and Sun!  Jeep Beach 2021! Jeeps, Sand and Sun!  Jeep Beach 2021!
Jeep Beach is one of the largest Jeep only events in the country, attracting 200,000 visitors and 20,000 Jeeps to Daytona Beach, FL in... Jeeps, Sand and Sun!  Jeep Beach 2021!

Jeep Beach is one of the largest Jeep only events in the country, attracting 200,000 visitors and 20,000 Jeeps to Daytona Beach, FL in 2019. All 50 states and 26 countries were represented during Jeep Beach Week 2021! Jeep enthusiasts gather annually in April to check out the industry’s newest products from over 200 vendors at The Daytona International Speedway. Jeep Beach also hosts official events throughout the week in Daytona Beach, The World’s Most Famous Beach.

Since 2012, Jeep Beach has donated over $2 million to local charities through the event’s week long fund-raising efforts. All proceeds raised are distributed to charities throughout central Florida counties. Title charities for 2019 included The Boys & Girls Clubs of Volusia & Flagler Counties; The NASCAR Foundation; The Childhood Cancer Foundation; and The Petty Family Foundation/Victory Junction. Jeep Beach also was able to support over 30 other 501(c)(3) organizations!


Jeep Beach Inc. is recognized as the premier Jeep exclusive event world wide. Jeep Beach made the decision to postpone and then ultimately cancel its 17th annual event April 20-26, 2020 due to the COVID-19 pandemic. Despite the cancellation of Jeep Beach’s major fundraising week long event, the 2020 Jeep Gladiator Giveaway raised $115,000 which will be donated to other 501(c)(3) organizations this year! Jeep Beach Inc. worked diligently throughout the pandemic and made donations totaling over $220,000 in 2020.

The 18th annual Jeep Beach 2021 week was in full swing, April 19 – 25, 2021.

This year’s platform was The Jeep Beach “Jamily” Reunion, designed to show the resilient character of Jeep enthusiasts coming together safely to re-connect and give back to our communities. Exciting news for 2021 was the announcement of this year’s give away Jeep, the 2021 Jeep Wrangler Rubicon 392, the first ever performance powered Jeep! The festivities happened all week long from Scavenger hunts to other charity events. Hundreds of vendors were present for the thousands of jeeps and spectators watching the obstacle course carnage in the middle of the Daytona Speedway. One of the main events during the day is the Spiderweb Shade Brigade Beach Party titled “Jeeps on the Rock” that took place Wednesday and Thursday in back of the Hard Rock Hotel, with on the beach activities and vendor showcase to the infamous tug-o-war competition, raffle prizes and pool party! And at night, the best party at Jeep Beach is always with the “Shade Brigade” Tiki Party that took place Friday evening after the vendor show.

This year was all high speed with the opportunity to get some laps in on the famous Daytona Speedway track in a new Jeep Wrangler 392 at 100 mph! What an awesome experience!  Jeep Beach always has the best ending of any event with the Jeep parade on the beach side to watch the sunrise! This year was full of fun and excitement and it looks like the jeep events will be in full swing this year!!


Jessy Greenland Content Creator / MC event coordinator

Offroad Enthusiast, Aspiring Pro Offroad Racer, Hair stylist, Writer and Photographer. Rockstar Jeep Girl Racing. Oklahoma Offroad Chicks. Ladies Offroad Network Local Leader and Ambassador.

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