The SEMA Show Product Spotlight – NARWHAL TRUCK TOPPERS
New Product News December 1, 2025 0
You’ve seen the rest, and now you can see the best! NARWHAL Truck Toppers unveiled the world’s first Carbon Fiber Truck Topper at the year’s SEMA Show, and I can tell you first hand, it’s amazing! What’s not to like? It’s strong, light, serves a variety of functions, can... Read more
The SEMA Show Product Spotlight – ONWRD SUPPLY CO.
New Product News November 28, 2025 0
Sticking with what we have noticed during this years’ SEMA Show (as far as the offroad and overland industries are concerned), we look at another company that is doing it better with a focus on soft storage! If you all are anything like us, which we think you are,... Read more
The SEMA Show Product Spotlight – FLAT PEAK
New Product News November 26, 2025 0
It’s not very often that we come across a product that truly speaks for itself! Those of us that spend a number of nights “overlanding” or spending the night in our Roof Top Tents (RTT), can appreciate level ground. How nice is it to pull up to a spot... Read more
What or rather who is Armorlite? Well, here is an excerpt from Armorlite directly: The Next Wave in Vehicle Flooring Armorlite goes where throw‑in mats can’t, providing an entirely new level of durability, style and performance in a complete replacement flooring system. Initially offered for Jeep® Wrangler JK models,... Read more
Premature Electrification – The RAM 1500 REV
Industry NewsNew Product News February 13, 2023
The Ram Truck brand unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also signaled the official opening of customer reservations for a place in line to per-order the truck at RamRev.com. The... Read more
Did you not get exactly what you wanted for Christmas? Were you thinking more along the lines of “I wish I had some help getting more organized in my garage (or shop)”? Well, even if that isn’t what you were thinking, the folks at Metalcloak continue to give us... Read more
SEMA New Product Winner: TRAC TIRE JACK
Industry NewsNew Product News December 27, 2022
This year at the Sema Show, I was so excited for some of the new product launches! A few in particular caught my eye and had to go see them for myself. Our own friends and market partners were part of the new product showcase this year, DMOS shovels... Read more
Jeep Adds New Color to 2023 Gladiator!
New Product News December 2, 2022
We all like color…well, most of us like color! But is “Earl” really a color? I mean it is gray. The first time we saw this color was on the “FarOut” Gladiator concept rig. Earl, a bold shade of gray with hints of aquamarine, joins the Gladiator lineup following... Read more
Jeep Branded “Edition” Overland Trailer Named 2022 Global Media Award Winner at SEMA Show
Industry NewsNew Product News November 21, 2022
The Jeep®-branded Edition by ADDAX™ Overland Trailer was recognized with a 2022 Global Media Award this week at the SEMA Show in Las Vegas for its new overlanding trailer co-launch. “We are thrilled that the Jeep-branded Edition by ADDAX Overland Trailer has been recognized as a global game changer... Read more
Trick or Treat: Jeep Brand Brings Back Punk’n Exterior Paint Color to Wrangler
New Product News October 30, 2022
With Halloween right around the corner, the Jeep® brand is announcing an eye-catching treat, bringing back the Punk’n exterior paint color for a limited time as an available option on all 2023 Jeep Wrangler models. Named after the festive fall fruit for which it shares its color, Punk’n is... Read more