ModernJeeper - News about Jeeps, Jeeping and Jeepers
D-I-Y Cosmetic Paint Repair with AutomotiveTouchup D-I-Y Cosmetic Paint Repair with AutomotiveTouchup
If you are like us, we struggle to find touch-up paint to match our Jeeps. Those areas where we have chips and scratches in... D-I-Y Cosmetic Paint Repair with AutomotiveTouchup

If you are like us, we struggle to find touch-up paint to match our Jeeps. Those areas where we have chips and scratches in our rigs that eventually rust and look even worse need to be dealt with! Well, there is a solution! Introducing AutomotiveTouchup!

Owners are keeping their vehicles longer than ever – and they’re investing more time and money to keep those cars, trucks and SUV’s maintained. 

And while that includes everything from regular oil changes and replacing brake pads to air conditioning service and more, cosmetic upkeep should be another consideration for those seeking to get the most from their vehicle’s service life. 

While regular washing and occasional waxing should be part of any vehicle maintenance schedule, fixing paint scratches and small chips that inevitably come with driving should also be handled. Headlamp lenses can also dull and yellow in the sun. 

Taking care of these small paint blemishes doesn’t have to mean an expensive trip to the body shop, either, as companies such as offer custom-formulated, precisely matched paint as well as all the supporting materials to tackle the job yourself. offers polish to renew the clarity and appearance of dull, yellowed headlamp lenses, as well. 

“More than ever, owners are trying to get the maximum life from their vehicle and maintaining its appearance certainly adds to it,” said Paul Fernandez, general manager, “In fact, it’s never been easier to tackle cosmetic paint repairs yourself, and the results can dramatically improve your car’s value.” 

Along with the paint and other materials,’s website has an easy-to-use guide for determining a vehicle’s color code to ensure an exact match. After that, you decide which form of paint is best for your repair: a paint pen, brush-in-bottle or aerosol spray. Paint pens or brush-in-bottle form are the most convenient way to make small chips, nicks and scratches disappear. When bumper scrapes and larger scratches need to be addressed, the aerosol spray is recommended.


The website also offers supporting materials such as filler, sandpaper, rubbing compound and more so everything necessary to perform the paint repair arrives in one box.

To optimize results, the company’s website has a number of educational how-to videos that demonstrate techniques for a variety of different types of repairs. Customers can also call to speak with a customer service expert that can offer tips and guide them through the touch-up process.

“We make it simple for our customers to have the confidence to do their own paint repairs themselves,” said Fernandez. “It’s convenient and it doesn’t take any experience to achieve great results for filling those minor nicks and chips that can spoil a vehicle’s appearance.” 

It may also bolster a vehicle’s resale value when the time comes to finally pass on a trusted road warrior to the next owner or the lease is up.

How about a Jeep specific page link? Here you go!

Headquartered in New Orleans, AutomotiveTouchup is a division of Microfinish LLC, which produces coatings for vehicular and industrial equipment repair and refinishing in a state-of-the-art facility. For more information, visit


Microfinish LLC
208 Plauche Ct
New Orleans, LA 70123

Toll Free: 1-888-710-5192
Phone: 1-504-818-2334
Fax: 1-504-818-2996


Corey Osborne Co-creator

After 23 years of corporate life, I decided to pursue my passions in the off road industry. Specializing in marketing, visibility, relationship and brand building, and acting as MetalCloak's field marketing representative, I have travelled across the country (quite a few times!) using Metalcloak’s CTI (Corner Travel Index) to educate the off road enthusiast. I have also worked with Jeep Jamboree USA as event staff, to provide additional value and education to its participants. I've been fortunate enough to work with both international as well as domestic media; have attended most of the off-road events across our country; and have driven a wide variety of vehicles. I'm a certified PADI scuba instructor and have a BS in Computer Science.