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5-Step Formula for Organizational Membership Building — A Recipe for Success! 5-Step Formula for Organizational Membership Building — A Recipe for Success!
Building Membership in Associations and Clubs/Groups The strength and future of our favorite modes of off-pavement recreation are going to rely on organized clubs... 5-Step Formula for Organizational Membership Building — A Recipe for Success!

Building Membership in Associations and Clubs/Groups

The strength and future of our favorite modes of off-pavement recreation are going to rely on organized clubs and groups. That is not to say that individuals (non-joiners) cannot make a difference; the individual is what this country is all about.

But it appears to me that organized recreation is going to be the leader in getting friendly politicians elected, initiating letter writing campaigns, and establishing credibility in our sports. And that means more than virtual clubs.

For sure, the growth of organized recreation will be a major factor in keeping our opponents at bay. As long as recreation groups battle with each other or lose membership for whatever reasons, the people who would rather see us stay on the pavement will continue to win political battles.

To be successful in the battle for public land access, we must not only put aside proprietary internal feuds, but also find ways to increase membership in organized off pavement recreation (be it 4wheeling, ATVing, snowmobiling, mountain biking, motorcycling, horse-riding, hunting, fishing, etc.).

Logandale Hump and Bump Event, Nevada

So why is it that the same five or six people, over and over, do most all the work in organized, volunteer clubs/groups? And it matters not whether we use examples like the PTA, the Boy Scouts of America, or your local recreation-oriented club; the work gets organized and done by a small cadre of volunteers who repeatedly step up to the plate.

To sum it up in a few words would read like this:
Lack of leadership; disorganization leading to frustration; commitment to the cause centering on a few dedicated individuals, many times who have the most to lose; conflicting priorities; and feeling that it won’t happen “in my back yard.”

How do we change that? How do we get more volunteers to jump in? Well, here is a recipe I’ve learned from being an “organizer” and from listening to people talk about their clubs (both successful and fizzled) for several years.

First Ingredient – Individual Leadership:

I know it’s a buzz word today, but leadership among volunteers is essential to increasing membership in your club/group. I am referring specifically to leading by example; practicing what you preach; asking for nothing you wouldn’t do yourself; all the clichés you’ve heard before.

More importantly, a leader must be willing and able to make tough decisions, keep meetings on track and facilitate/mediate club feuds.

FOTR Meeting 2009 at Cal4 Office

A strong leader finds ways to maximize the talents of the club members; thereby distributing the workload and increasing the effectiveness of the club. A strong leader of volunteers creates a process of building future leaders in the group. This is where the next ingredient comes into play.

Second Ingredient – Motivation:

Members of volunteer groups/clubs need to believe in your cause before they will be motivated to help achieve it. It is the job of the leader to help volunteers reach down inside themselves and find those motivations; whatever they may be. You can lead to your heart’s content; but if you can’t inspire your followers into following, you’ll be lonely “at the top.”

Volunteers join clubs and groups for many reasons. Usually they are at least interested in activity the group represents. The amount of their involvement relies on the motivation (and recognition) they receive. It is important that organized recreational clubs/groups provide a mechanism to feed the ego just a little bit.

We should not deny the fact that we like to be proud of what we do, both in our work and play worlds. So, the leaders of a club need to find ways to prove the value of their club and what it represents. That value must be translated into “credit” that is passed on to the individual members and the group as a whole.

Finding worthwhile projects that benefit the community or the environment are good examples of “value.” People feel good when a trail is cleaned up or a flood-damaged road is repaired with volunteer manual labor. It is critical that the leaders and organizers ensure that the credit belongs to the group; and not just to the leaders.

A friend of mine said it simply: “You gotta feel good about what you’re doing; or why the heck do it?” Here is where we must learn to translate value into credit; then we are beginning to really build on our motivational factors.

Third Ingredient – Organizational Skills:

It seems clear from my research that leadership and motivation will go only so far if you don’t have some organizational skills included in your recipe. These skills include everything from time and meeting management, to the basic requirements of planning, staffing and directing a recreational event.

Without some organizational skills, leaders will begin to lose followers; even in spite of motivation and interest levels. Frustratingly long and unproductive meetings will turn off your volunteers. Events that are poorly planned and executed will decrease the value of what you do; hence you will also decrease the motivation for staying in your group.

I have yet to see many seminars or workshops offered by off highway recreation groups that focus on establishing organizational skills in our volunteer leaders. Well, I think it’s time we changed that. I know our opponents spend plenty of time and money developing and training their leaders. We have to start investing in developing skills that result in leadership that motivates members to want to join and stay (productive) in our clubs and groups. Help your fellow activists and volunteers find ways to gain knowledge and increase their level of involvement.

Fourth Ingredient – Progressive Development of Future Leaders:

Here is where we start to add the spices to our recipe. This step is where we reach out to the “lurkers” and quiet ones in our group to find the talent that has yet to surface. We find that talent and we use it.

A good leader will capitalize on the skills of the group by learning to delegate responsibilities and tasks. We must share our knowledge and abilities with our volunteers; while at the same time helping them to become more involved in orchestrating and executing events/activities.

It may start out with the delegation of small tasks. Then eventually, with some practice and a little training, we give folks larger and more complex tasks. I think you’d be surprised at how many people will rise to the occasion just because they’ve finally been given the chance (and responsibility).

Again, though, I must emphasize that people need some training and development before they’re thrown to the wolves of being “in charge” of something. We do not like to lose face because we failed at leading a project or event.

It also seems relevant that if you have a pleasurable experience being “in charge” of something, then you’re more likely to do it again. So if we prepare our future leaders with some training and progressive involvement, then we’re very likely to encourage them to do more! They in turn, will help build and motivate other leaders (and more members to the group).

A good leader of volunteers will give folks clear expectations and objectives. Expectations reflect the conditions and standards you put on how the job gets done and how people are treated in the process. Objectives reflect the measurements of how successful you are in the job you’re doing.

If it makes you smile, write an Expectation to achieve it.  If it makes you frown, write an Expectation to avoid it.

In volunteer groups, leaders must seek out staff to develop and nurture. You may have to conduct surveys, ask for biographies/resumes, or interview every person in your group. But find ways to learn about what your folks are capable of and what their interests are (beyond just enjoying the sport). Then plug them into the process of furthering the sport so their enjoyment increases concurrently. Then it’s time to add the final ingredient.

Fifth Ingredient – Step Back:

Other words for this ingredient are to empower, encourage, counsel, and guide. The bottom line is that as a current leader, after you have given a volunteer some training, presented some clear expectations and objectives to ensure a successful endeavor, step back and let folks do their job.

Join this group on Facebook to hone your skills and share your stories of volunteerism, leadership and more.

Don’t meddle or micro-manage. If it’s not getting done the way you, the leader wants it done, then it’s probably because YOU didn’t paint a clear enough picture of the soup you were trying to concoct! If you have to jump in and follow-up on every detail of an event, then I suggest you look at the expectations and objectives you gave out in the first place.


These ingredients can help a club build a better, stronger membership. But it is also important to look at your recruiting efforts if you are having a retention problem. At a conference recently, I heard the expression: “Stop recruiting until you analyze why retention is a problem.”

If members are dropping out of your organization, do a survey or interview, or whatever it takes to find out why. Find out what it would take to get them back.

Correct the problems, and then jump back into a full-fledged recruiting effort. Take the time (and effort) to train leaders and look for ways to empower people to become more involved in your sport or club. Let them step up to the plate because they know how and want to.

And if you have followed the five ingredients mentioned above, you’ll find your members recruiting for you. You’ll be on the road to a strong, healthy volunteer organization with lots of members!

Del Albright Ambassador

Internationally published author; WorldWide ModernJeeper Abassador and 2014 Inductee of the Off Road Motorsports Hall of Fame. Del has been involved in the Jeeping Lifestyle for longer then most of us can count. His educational and mentorship programs have helped developed warfighters in the ongoing battle to keep Public Lands Open to the Public.