Even though 2020 has been…well…rough to say the least, the head of Jeep says things are good.
The Jeep Wrangler can’t be stopped.
The off-road SUV is on track for its best U.S. sales year ever, in spite of the coronavirus pandemic but perhaps due in part to it, Jim Morrison, head of Jeep, told FOX Business.
“We’re tracking for some of the best market share we’ve had for Wrangler, as a percentage of the entire industry, that we’ve had yet,” Morrison said.
The Wrangler’s best year was 2018 when 190,951 were sold through Q3 and over 240,000 for the entire year. The tally for 2020 currently stands at 150,202.
Morrison said sales have been strong across the lineup, which has starting prices ranging from $30,000 to $50,000 and saw the addition of a diesel-powered model and several new trim levels this year.
With new models coming out and the sales from the Gladiator leading the way, the Jeep brand remains on top of its game through this challenging year.
According to the Toledo Blade, Fiat Chrysler Automobiles sold just over 500,000 vehicles in the third quarter — a 10 percent decrease from the same time one year ago — but demand is rising for the Toledo-built Jeep Gladiator.
Sales figures released by the automaker Thursday show a rebound from the second quarter, when FCA sales were down 27 percent. The ongoing coronavirus pandemic is impacting the auto industry almost across the board.
FCA’s final tally was 507,351 vehicles, up from 367,086 in the second quarter.
“The results reflect the hard work our dealers have done throughout the third quarter as they worked through the COVID-19 restrictions while still improving our sales over the prior months,” U.S. Head of Sales Jeff Kommor said. “Jeep and Ram are hot, and we continue to prioritize deliveries to our dealers who are asking us to ship as many vehicles as we can build.”
Jeep moved 22,163 Gladiators in the quarter, up from 16,132 last year. Wrangler sales held steady with 54,071 sold, compared to 59,035 in 2019.