We know the name Mishimoto from our need to keep things cool…mainly our engine! The leader in performance cooling products was created for automotive enthusiasts by automotive enthusiasts. Established in 2005, they have more than a decade of experience in working toward providing superior cooling system upgrades. Mishimoto has produced a line of upgrades to fit nearly any application including, sport compacts, powersports, trucks, Jeeps, muscle vehicles, daily drivers, and the classics.
Now Mishimoto is breaking new ground with the introduction of a new brand and product line: Borne Off-road by Mishimoto. Borne Off-road encompasses all aspects of the rugged off-road enthusiast, from product design and construction, to branding and packaging.
This brand was created to offer a wide variety of high-quality products tailored to the off-road community. With over 15 years of experience engineering performance automotive parts, Mishimoto continues to combine thorough R&D with exceptional design to bring you superior parts with our new brand. We’ve listened to your feedback, and now we’re excited to bring you off-road-ready products under the Borne Off-road brand.
“We’ve been taking this market by storm by attending events as well as developing even more direct-fit applications for our customers,” said Ricky Nietubicz, sales and marketing manager at Mishimoto. “We used our interactions with customers at off-road events, as well as feedback from our partners and Team Mishi drivers, to create this unique brand.”
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