Sentinel Acquires Popular Jeep Hacker Superchips

Sentinal Capital Partners announced last week the acquisition of Holley Performance Products, the parent company of Superchips, amongst others.

Sentinal, a private equity firm operating out of the heart of Wall Street, plans to add the Holley family of brands to it’s Driven Performance Products group which includes companies like exhaust manufacturer Flowmaster and muscle car transmission legend Hurst.

With the acquisition of Holley Performance Products, Sentinal not only adds Superchips to the mix, but other well known brands among gear heads including Hooker, MSD, Edge, NOS, Racepack, and Diablo Sport.

Superchips, though, is probably the most famous brand among ModernJeepers, who craved the hacks that Superchips brought to the modern, computer controlled, Jeeps. Hacks that allowed you to not only increase performance, but also control such functions as lockers and sway bars from the Superchips console.

The Superchips TrailDash Console is coveted by JK Wrangler Owners

According to the press release and CEO Tom Tomlinson, “Uniting Holley and Driven expands our product offering and market-leading portfolio, deepens our connection to our enthusiast base, and, importantly, brings together two highly talented management teams.”

Sentinal specializes in management buyouts, corporate divestitures, acquisitions of family businesses, going-private transactions, and operational turnarounds in partnerships.

If the growth of their current brands is any indication, we think this will be a good thing for Holley, for our friends at Superchips and for the entire ModernJeeper community.

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EDITORS NOTE: Yep, sometimes I can’t spells so right. My apologies to Holly for mixing her name with the company Holley Performance Products. Any likeness was purely accidental. – Matson