Car and Driver did a great write-up with regards to purchasing a new Wrangler. We have become so accustomed to the creature comforts and technology options that are available I think we have forgotten about the basics from which we came from. When I purchased my last Wrangler, I remember the most important thing to me was the 30″ tire and wheel package of the Sport model…because that was the best way to get the Dana 44 rear end (The Rubicon did not exist yet).
I also think that we have become numbed by the costs of a new Jeep. I’ve heard the conversations…”Oh, well I only paid $41,000….” or “I got a great deal because I know the dealer…$43,000 out the door!”. Granted, at those levels, you are buying a great number of creature comforts and options and in the end it’s all about what you want your Jeep to be. I too thought I would never change the Jeep that I had just spent so much hard earned money for, but times change and we change. The Jeep has become a reflection of ourselves and what WE want or need. What’s amazing is the jeep that you can buy today is more jeep than I purchased 13 years ago and the price is only $1000 more. New engine. New technology. Not too shabby.