The SEMA Show Product Spotlight – ONWRD SUPPLY CO.
New Product News November 28, 2025 Corey Osborne
Sticking with what we have noticed during this years’ SEMA Show (as far as the offroad and overland industries are concerned), we look at another company that is doing it better with a focus on soft storage! If you all are anything like us, which we think you are, then you are always looking for a better place to store things; to put things; to make your experience more convenient, while using your rig. It seems that we are a culture of buying things to put things into. We purchase boxes to put smaller boxes into. Cases to hold our boxes, to hold our pouches, to hold our kit, that holds our toothbrush! It’s an obsession for me…and I’m always looking for ways to do it better!

During this years’ SEMA Show, we met Ryan Price, the co-founder and lead product designer of ONWRD Supply Co., based near Bend, Oregon. Using quality materials and a new perspective on how to be more organized, Ryan spent a few minutes chatting with us about what their vision looks like as well as what some of their future products may look like.

Their “Modular Accessory Platform” or MAP System checks a lot of the boxes when it comes to storage which puts these guys at the top of our list when we think of ways to keep things accessable!





Check out their website. Reach out to them with questions. And let them know you saw them on ModernJeeper 🙂
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