The Colors Keep Coming!
Industry News March 17, 2022 Corey Osborne
Destination Desert: Jeep® Brand Adds Gobi Exterior Paint Color to Gladiator and Wrangler
- Gobi returns to Jeep® Gladiator exterior color palette and joins Jeep Wrangler palette for the first time
- Now open for orders, the newest special-run color straight from the factory is available on all Gladiator and Wrangler models for a limited time
- Gobi is the fifth special-run color available on current generations of Gladiator and Wrangler, following such standout shades as Tuscadero, Gecko and Nacho
Appealing to all sand lovers, the Jeep® brand is adding the Gobi paint color as an available exterior color option on the 2022 Jeep Gladiator and Wrangler models.
Deriving its name from the desert in Asia, Gobi joins the unique lineup of special-run colors that bring customization and charisma to the Jeep Gladiator and Wrangler lineups.
Gobi first debuted on the Jeep Gladiator for the 2020 model year and now makes an anticipated return to the Gladiator exterior palette. The 2022 model year marks the first time Gobi is available on the Jeep Wrangler.
“Customization is at the core of both Jeep Gladiator and Jeep Wrangler,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Gobi is the fifth special-edition color the Jeep brand has offered on the current generations of Gladiator and Wrangler, in addition to Tuscadero, Gecko, Nacho and Chief, all of which strengthen the enthusiastic identity of our loyal and avid Jeep community.”
Priced at a U.S. manufacturer’s suggested retail price (MSRP) of $495, the Gobi exterior paint option can be ordered now through June 2022 and is available on all Gladiator and Wrangler models, including Sport, Sahara, Mojave, Rubicon, 4xe and 392.
- Uconnect 4 with 7-inch radio standard on Sport (replaces Uconnect 3 with 5-inch radio)
- Uconnect 4C with 8.4-inch radio, navigation, and nine Alpine speakers standard on Overland, Rubicon and Mojave
- Remote Proximity Keyless Entry standard on Overland, Rubicon and Mojave
- New standard cabin filter that removes 95% of air particulates
- Updated exterior color:
- Silver Zynith (replaces Billet Silver)
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