Detroit’s Huron Capital, a private equity firm, announced its aftermarket car accessories and restoration parts platform, Drake Automotive Group, has acquired Riverside, California-based DV8 Offroad, a designer and distributor of off-road accessories and wheels. These companies are all part of the Keystone Operations.
The deal marks the fifth add-on acquisition for the Drake platform investment since its launch in 2016.
ModernJeepers know DV8 from the trail, events, races like KOH, and expos.
DV8 Off-Road sponsored Code 3 race car
“We are excited to align with such a successful, growth-oriented company to help us expand Drake’s offerings in the off-road market,” says Keith Belair, CEO of Drake. “We believe DV8 is a great fit, and the acquisition will serve as a significant step forward in the strategic evolution of both companies.”
DV8 has provided wheels and accessories including bumpers, hardtops, fenders, and hoods, to off-road, modern muscle, and classic vehicle markets for 15 years. DV8 was founded by CEO Bob McMath in 2003 and is now managed by Landon McMath and Cole McMath.
“We believe Huron Capital offers expertise in helping grow businesses, and we are excited to join the Drake team and bring an expanded portfolio of products to our customers,” says Bob McMath. “We think Huron Capital’s operational expertise and resources will provide the DV8 brand with new opportunities for growth and innovation.”
The acquisition is aligned with Drake’s growth strategy, which is aimed at expanding its offering to off-road and truck enthusiasts. Since 2016, Drake has also acquired Proforged, Fender Gripper, Carroll Shelby Wheel Co., and OG Innovations.
“With its solid customer base, complementary offerings, and strong reputation within the enthusiast market, we believe the acquisition of DV8 will further enhance Drake’s position as a leader in the automotive aftermarket parts industry,” says Michael Zukas, vice president of Huron Capital.
The southern California-based company offers a wide range of Jeep accessories, including bumpers, hardtops, hoods, lights, grilles, suspension kits, doors, recovery gear and a variety of aluminum wheels. DV8 Off-Road also designs wheels and bumpers for popular Ford, GM, RAM, and Toyota truck applications.
“We at DV8 Off-Road understand Jeeps,” says the company. “We also understand that along with style, Jeep enthusiasts need functional, reliable equipment that protects their investment. That’s why we test all of our products on our fleet of JK and JL Jeeps before releasing them to the public. We do all of this to ensure that we are providing high-quality accessories that are just as amazing as the Jeep itself.”
“Keystone Automotive is excited to welcome DV8 to its portfolio of products, servicing the Jeep aftermarket industry,” said Scott Percival, category manager. “The team at DV8 understands the Jeep market and its customers because they are enthusiasts themselves. DV8 strikes a great balance between function, fashion, and affordability—something that will appeal to many of our off-road customers. We congratulate DV8 on becoming a part of the Drake family and look forward to working closely with DV8 to grow their business in the coming years.”