SEMA New Product Winner: TRAC TIRE JACK
Industry NewsNew Product News December 27, 2022
This year at the Sema Show, I was so excited for some of the new product launches! A few in particular caught my eye and had to go see them for myself. Our own friends and market partners were part of the new product showcase this year, DMOS shovels... Read more
Jeep Recalls Wrangler 4xe Models
Industry News December 6, 2022
It has just been announced that Jeep is recalling 62,900 Wrangler 4xe models for software issues that could cause the Jeep to shutdown. The recall is for model year 2021-2023 Wrangler 4xe’s that were manufactured between September 2, 2020 and August 17, 2022. The engine shutdown is caused by diagnostic... Read more
SEMA 2022 : Year of the Bronco & SEMAFEST?
Industry News December 5, 2022
With over 140,000 registered attendees, 1,000s of vehicles on display, over 1,800 vendors, and well over a million square feet of exhibits, there was a lot to take in at The SEMA Show 2022. From the latest new products to custom trucks, cutting-edge car-culture trends and promoting diversity in... Read more
Jeep Adds New Color to 2023 Gladiator!
New Product News December 2, 2022
We all like color…well, most of us like color! But is “Earl” really a color? I mean it is gray. The first time we saw this color was on the “FarOut” Gladiator concept rig. Earl, a bold shade of gray with hints of aquamarine, joins the Gladiator lineup following... Read more
SBN’s WildTrak Bronco SEMA Build
Industry News November 22, 2022
Define a woman…. The meaning is vast…. But my meaning is a strong- independent female…that’s a badass. I am around a lot of “ BADASS” women! Enter SBN, the SEMA Businesswomen’s Network. The current climate in today’s society is changing, and it’s changing fast! We are not just house... Read more
Jeep Branded “Edition” Overland Trailer Named 2022 Global Media Award Winner at SEMA Show
Industry NewsNew Product News November 21, 2022
The Jeep®-branded Edition by ADDAX™ Overland Trailer was recognized with a 2022 Global Media Award this week at the SEMA Show in Las Vegas for its new overlanding trailer co-launch. “We are thrilled that the Jeep-branded Edition by ADDAX Overland Trailer has been recognized as a global game changer... Read more
Stelantis Brands Dominate SEMA Awards!
Industry News November 2, 2022
The Dodge, Jeep® and Ram brands earned top honors at the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas as show exhibitors voted for the top trend-setting vehicles that represent the best business opportunities in the automotive aftermarket. The group awarded the Dodge Challenger as SEMA Car... Read more
All Female Bronco Build To Debut at SEMA
Industry News October 31, 2022
This year marks the 10-year anniversary of the first All-Female build that took place in 2012. The SEMA Businesswomen’s Network (SBN) will debut its All-Female Bronco Build at the 2022 SEMA Show. This build features a ’21 Ford Bronco Wildtrak with modifications on all elements, including the suspension, wheels and... Read more
Trick or Treat: Jeep Brand Brings Back Punk’n Exterior Paint Color to Wrangler
New Product News October 30, 2022
With Halloween right around the corner, the Jeep® brand is announcing an eye-catching treat, bringing back the Punk’n exterior paint color for a limited time as an available option on all 2023 Jeep Wrangler models. Named after the festive fall fruit for which it shares its color, Punk’n is... Read more
Jeep and Bestop Expand Partnership
Industry News October 28, 2022
After more than 35 years of exclusively providing premium factory soft tops for Jeep® Wrangler, the Jeep brand has chosen Bestop® to offer three official Jeep-licensed soft tops to JK Wrangler owners. The world famous Trektop™, Trektop® Glide™, and Trektop Pro™ will be available in Premium Twill and Black Diamond... Read more