Bestop Enhances Its Top Offerings by Acquiring Softopper

ModernJeepers have long known the appeal of overlanding, or what we used to call Jeep camping, and before that car camping.   Driving from one destination to another in the back country, seeing the sights, wheeling adventurous trails, and camping out along the way with your vehicle — also known as vehicle based exploring.

One of the tricks of this sport is to have a simple, fast way to make and break camp so you can change camping locations as often as you want.  We also like versitility in our rigs, Jeeps and trucks. And yes, we like to keep expenses down.  So Bestop figured out that Softopper is just exactly this and makes an excellent addition their lineup.   Check out this info in their recent press release.

BESTOP® PREMIUM ACCESSORIES GROUP (BPAG) ACQUIRES SOFTOPPER, LLC

Bestop Premium Accessories Group continues to make strides in building a portfolio of first-class aftermarket brands

Louisville, CO (June 5, 2019) – Bestop® Premium Accessories Group, the industry’s leading group of premium Jeep® accessories and soft tops, announces the acquisition of Softopper, LLC. The Colorado based company specializes in convertible soft tops for pickup trucks and Jeeps.

Softopper is headquartered in Boulder, Colorado, 10 miles from Bestop global headquarters in Louisville, Colorado. Formed in 2000, the company has grown from offering a single product option to manufacturing 38 different retractable soft top truck caps for most major light truck manufacturers – Chevrolet, Dodge, Ford, GMC, Nissan, Toyota, Jeep and more.

Softopper’s soft truck cap is a popular alternative to heavy, fiberglass or metal camper shells. Made from heavy-duty sailcloth similar to material used for convertible tops, the waterproof truck cap with cab high protection collapses quickly to accommodate large bed loads or can be removed easily when not needed.

“Softopper is a perfect addition to the Bestop Premium Accessories Group family,” says Bestop CEO John Larson. He adds, “The light-duty pickup truck market is booming, and Softopper compliments our Supertop for truck product line.

This acquisition reinforces Bestop’s strategy of building a brand portfolio consisting of high-quality, premium aftermarket accessories and becoming a one-stop-shop for all things Jeep and truck. With the addition of Softopper, Bestop is now able to outfit over 95% of trucks on the road with a quality bed protection product.”

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About Bestop® and Bestop Premium Accessories Group (BPAG)
Born in the outdoor haven of Boulder, Colorado, Bestop® (pronounced “Best-Top”) was founded in 1954, introducing consumers to custom Jeep® tops sewn together in a small upholstery shop. From its early bootstrap days, Bestop has evolved into the world’s leading manufacturer of premium soft tops and accessories for Jeep® vehicles, and the sole supplier of factory soft tops on all Jeep Wranglers for more than three decades. Now 65 years young, the company is committed to providing the highest quality, innovation and durability to the consumer. Bestop is part of Bestop Premium Accessories Group (BPAG), the industry’s leading group of premium Jeep accessory manufacturers that includes: Baja Designs LED Lighting, known as “The Scientists of Lighting” and the choice of many pro off-road racers; Tuffy Security Products, the leader in security products for Jeeps, trucks and other vehicles; PRP Seats, manufacturer of seats for Jeeps, trucks, and UTVs such as the Polaris RZR and Can-Am Maverick X3; And BullRing, the number one seller of retractable tie down anchors designed for use on Ford®, GM®, RAM® and Toyota® trucks. For more information, visit Bestop’s website at Bestop.com, or call 800-845-3567.