In a classic Halloween surprise, Jeep’s afternoon press conference at SEMA did not disappoint. The sign innocuously stated there would be a Mopar brand press event. For those who were truly curious and willing to hang out, they were given a special Halloween treat.
Mopar and Jeep officials showed the first, full fledged, marketing photos of the next generation Jeep JL Wrangler sitting comfortably in the mountains of New Zealand.
The photos were only recently taken. According to our sources, a team from Jeep along with contractors from Jeep Jamboree USA, were in New Zealand the last couple weeks taking photos and videos for the product release. (We expect to see more videos and photos from the New Zealand expedition soon.)
Mopar’s real purpose for the event was to show off some of the aftermarket parts and accessories that they will have available for the JL upon release. Claiming that 98% of Jeeps have some sort of aftermarket Mopar part, these very basic products are apparently an attempt to gain market share in the massive aftermarket parts industry that has grown over the last decade.
Companies like Metalcloak, Raceline and Superchips have helped to make the JK Wrangler one of the most sought after Jeeps ever, and Mopar wants a bigger piece of that pie.
The official release date and location for the JL Wrangler is during the LA Autoshow December 1 – 10 at the Anaheim Convention Center.